Sports Fan Engagement Strategies Pdf

360 fan engagement.

Sports fan engagement strategies pdf.

Personalization gives you the opportunity to build a relationship with fans that will keep them coming back. Sports is big business and its getting bigger every year. The baltimore ravens defeated the cincinnati bengals by a score of 19 14 at m t bank stadium on november 27 2016 in. Fan engagement needs to be carefully managed both on and off site and on match days and non match days.

Sports marketing differs from other forms of b2b or b2c marketing because sports fans are already engaged with their favourite teams the product brand in other marketing departments. 9 sports fan engagement tips from the best teams in the industry. The importance of having an integrated fan engagement platform. Users are looking for ways to be involved and support the teams brands and organizations they love.

This is especially true in sports where fans are not merely people who root for a certain sports club they are often part of the club s brand and identity a hammock for the difficult times and in the end the reason competitive sports exist. Sports marketers should therefore develop social media strategies that resemble plans implemented by other marketers but with some minor adjustments. Based on a matrix devised by sports marketers and consultants fowler and wilson the diagram below highlights the need to consider fan engagement from 4 key angles. 9 cutting edge sports fan engagement tips from the best teams in the industry.

Based on learnings from deloitte s survey on fan engagement in sports we have identified moves teams and leagues can make to connect and deepen their relationships with fans. How technology is changing sports fan engagement. Previously we introduced the concept of 360 fan engagement and how in short fan engagement strategies focus around 4 categories based on location at or away from the sporting venue and timing on game days or non game days. Executive vp and chief strategy and growth officer at the nfl sat down with forbes.

The best platforms integrate activities across all four of the fan engagement strategies outlined here. Jenny rooney forbes staff. No two sports fans are alike and sports organizations should be agile in adapting and evolving their offerings to address different fan segments. More and more sports clubs recognise the importance of having a digital platform on which fans and fan engagement activities are hosted 365 days per year.

By following these steps you can create a digital fan engagement strategy that really works. Turn big data into bigger fan engagement.