What Is The Green Carpet Challenge

Once we thought of sustainable design as worthy but a little dull.

What is the green carpet challenge.

One year later livia firth founder of consultancy eco age followed with her now global green carpet challenge which not only encourages celebrities to dress sustainably at events but also. Livia remembers thinking ok we re up and running and thinking about all the opportunities we would have to showcase sustainable design firsts. The green carpet challenge is a one of a kind challenge that spreads awareness between brands and people. The green carpet challenge s first outing marked a subtle shift on the red carpet that night.

The green carpet challenge pieces will be auctioned for oxfam on 31 march at selfridges as part of the oxfam curiosity shop. 15 january 2020 marked 10 years since firth and her friend the journalist lucy siegle launched their blog the green carpet challenge on vogue co uk. It enables them to make their brand more sustainable and eco friendly. Now we see that there can be a future model in which fashion continues to inject magic into people s lives whilst respecting the environment the green carpet challenge is a dynamic project founded by livia firth and.

Savvy about the impact a red carpet photograph beamed around the world could have the environmentalist was one of the first to make sustainable statements in hollywood. The green carpet challenge gcc is our world renowned sustainability initiative that creates a compelling and press worthy narrative to amplify a brand s environmental principles. The first monday in may is one of our favourite times of year and has seen some of our most powerful green carpet challenge moments from emma watson in 2016 wearing a multi functional look by calvin klein made from recycled plastic bottles to emily blunt who wore a. Green carpet challenge awards.

Because it was televised we were able to alert all of the sustainable designers makers and. It challenges brands to become a better contributor to the fashion world. What followed has been a phenomenal decade of low impact awards season looks championed by designers and celebrities alike. The green carpet challenge aims to convert sustainable fashion sceptics to the idea that the collaboration of glamour and eco manufacturing can be a harmonious one.

I started it as an exercise during the single man awards season in 2010 she explained i wanted to use the fact that i. At eco age we know the power of the red carpet and the met gala is the biggest red carpet moment in the fashion calendar. The turn of the decade marks a whole ten years since the green carpet challenge was born in 2010 when lucy siegle challenged livia firth to put sustainable luxury on the red carpet. The green carpet challenge has shown that sustainable fashion can be glamorous.